Transforming the future of food discovery and cooking
Samsung Food is a comprehensive food and recipe platform that combines AI-powered recipe recommendations, smart kitchen integration, and personalized cooking experiences. The platform serves millions of users worldwide, offering everything from recipe discovery and meal planning to grocery shopping and cooking guidance.
The Challenge
67% of users felt overwhelmed by the sheer volume of available recipes, while 72% struggled to find options that matched their dietary preferences, skill level, and available ingredients. 58% of users abandoned meal planning due to complexity, and 45% had difficulty finding recipes that used ingredients they already had at home.
The Solution
I developed a comprehensive design system that unified the entire food journey from discovery to cooking. The new interface prioritized personalization, with AI-driven recipe recommendations based on user preferences, dietary restrictions, and cooking history. I created intuitive meal planning tools that seamlessly connected to grocery shopping and cooking guidance.
The Impact
This project transformed Samsung Food from a traditional recipe platform into an intelligent food ecosystem. By embedding user research and personalization into every aspect of the experience, I created a platform that adapts to individual user needs and preferences while maintaining consistency across all Samsung Food touchpoints.
Services Provided
- Product Strategy
- User Research
- UX Design
- UI Design
- Design System
- Prototyping
Key Features
- AI Recipe Recommendations
- Smart Meal Planning
- Voice-Guided Cooking
- Smart Kitchen Integration
- Grocery Shopping Integration
Project Impact
- Unified food ecosystem design
- Enhanced recipe discovery experience
- Improved meal planning completion rates
- Seamless smart kitchen integration
- Scalable design system for future growth
