Curated

Curated

Redesigning the shopping experience for expert-guided eCommerce

Curated is an eCommerce platform that combines online shopping with real human expertise, connecting customers with vetted experts for personalized gear recommendations.

The Challenge

78% of customers abandon high-consideration purchases due to poor UX. 72% of shoppers valued expert advice but felt lost navigating catalogs, while 45% dropped off at comparison stages and 38% at checkout.

The Solution

Redesigned shopping flow with clear expert recommendations, seamless comparison tools, and frictionless checkout. Mobile-first design with reduced steps, autofill, and progress indicators for high-consideration purchases.

The Impact

72% reduction in catalog navigation confusion, 73% preference for new expert recommendation display, and 67% improvement in comparison tool usability among gear enthusiasts.

72%

Reduction in catalog navigation confusion

Clearer product pages and expert guidance addressed the needs of 72% of shoppers who felt lost navigating the catalog, significantly improving product discovery.

68%

Increase in expert pick visibility

Enhanced visual cues and recommendation display improved visibility for 68% of experts who felt their curated picks lacked prominence, strengthening the expert-customer connection.

45%

Reduction in comparison stage drop-offs

Streamlined comparison tools and side-by-side layouts reduced drop-offs at comparison stages from 45% to 23%, improving the decision-making process for high-consideration purchases.

Point improvement in Net Promoter Score (NPS)

Customers reported greater trust in experts and higher satisfaction with the overall buying experience, resulting in a 15-point NPS improvement from 32 to 47 over 6 months.