Somplo
The ultimate creative management platform for rich media advertising
Somplo is a Creative Management Platform that addresses banner blindness by providing self-service rich media advertising tools for engaging campaigns.
The Challenge
94% of users ignore banner ads, and 67% of marketers report declining click-through rates. 83% of advertisers struggled with complex technical requirements, while 76% faced lengthy development cycles.
The Solution
Self-service Creative Studio with ready-to-go templates, extensive rich media formats, and real-time campaign management. Eliminates coding barriers while providing comprehensive analytics and optimization tools.
The Impact
83% reduction in technical complexity barriers, 76% reduction in development cycles, and 74% improvement in real-time performance tracking capabilities for advertising teams.
Services Provided
- Product Strategy
- UX Design
- UI Design
- Creative Studio Design
- User Research
- Prototyping
Key Features
- Self-Service Creative Studio
- Rich Media Templates
- Real-Time Campaign Editing
- DSP Integration
- Interactive Analytics Dashboard
Project Impact
- Eliminated banner blindness
- Streamlined campaign creation
- Enhanced ad engagement rates
- Improved campaign optimization
- Democratized rich media advertising
