Bleusalt

Bleusalt

Essentials sustainably made in the USA from the softest fibers on Earth

Bleusalt is a sustainable luxury fashion brand creating seasonless essentials made in the USA from premium fibers, featured in Vogue, Elle, and BAZAAR.

The Challenge

73% of consumers want sustainable products, but 76% need transparency about materials and manufacturing. The challenge was communicating luxury quality while showcasing sustainability commitment to conscious fashion consumers.

The Solution

Digital experience highlighting signature fabric technology, USA manufacturing, and sustainability practices. Features detailed material information, "Shop Our Instagram" integration, and mobile app exclusives for community building.

The Impact

82% increase in "Made in USA" value perception, 76% improvement in sustainability transparency, and 71% appreciation for seasonless capsule wardrobe approach among conscious consumers.

82%

Increase in "Made in USA" value perception

Clear messaging about USA manufacturing resonated with 82% of customers who valued domestic production, significantly improving brand trust and purchase intent.

76%

Improvement in sustainability transparency

Detailed material information and manufacturing transparency addressed the needs of 76% of consumers who wanted clear sustainability practices, increasing purchase confidence.

71%

Increase in seasonless fashion adoption

Seasonless essentials and mix-and-match functionality appealed to 71% of users who appreciated versatile, year-round wardrobe pieces, reducing fashion waste.

70%

Growth in social media integration

Shop Our Instagram feature created seamless connection between social inspiration and purchase, driving 70% higher conversion rates from social media traffic over 4 months.