Promo

A production team in your pocketDirect link

Small business owners know video sells — but desktop editors felt like learning a new profession, and mobile creation barely existed. Promo had the templates and the media library. The experience hadn’t made either feel within reach.

Over several months I worked through user research with business owners, editor usability studies, and cross-platform journey mapping. Video marketing wasn’t out of reach because people lacked ambition. It was out of reach because tools were confusing, licensing felt expensive, and there was no way to preview a finished post before committing an afternoon.

What kept surfacing: owners wanted speed, clarity, and creative control on whatever device was in front of them — desk in the morning, phone before opening. The hypothesis that emerged was that professional video wins when non-technical users can go from template to export without touching a timeline they don’t understand.

“Finished before lunch, not learning shortcuts all week.”

Every UX and visual decision followed from that. I redesigned desktop toolbars and text controls for clarity, then built iOS and Android apps with real-time preview, template feeds, and carousel music libraries — plus seamless access to Getty’s royalty-free library across platforms.

Desktop editor ✂️Direct link

The desktop job was subtraction. Clean top and side toolbars, intuitive text editing with inline color and alignment controls, and a text-styles library on the right turned a powerful editor into something a shop owner could learn in minutes — not a course they had to finish first.

Stock media without the license panicDirect link

Licensing had been a blocker — owners wanted professional footage but not a separate subscription to figure out. I integrated Getty’s royalty-free library into the Media tab with search, filters, and premium badges inline, so clip selection happens inside the edit flow instead of in another browser tab.

Music that sets the pace 🎵Direct link

Soundtrack choice had to feel browsable, not like digging through a stock-audio warehouse. The Music tab uses genre, mood, tempo, and instrument filters with a visual grid of tracks — preview, select, and drop into the timeline without leaving the editor.

Mobile that previews in real time 📱Direct link

Mobile had to feel like creation, not compromise. iOS and Android apps put templates edge-to-edge, with inline text editing, social-handle fields, and logo placement on branded layouts — so owners see a finished post before they export, not a wireframe they have to imagine.

Music on the goDirect link

On mobile, music discovery mirrors desktop without cramming a timeline onto a small screen. A carousel surfaces tracks from the library, with full browse and filter sheets when someone wants to dig deeper — select a track, hear it in context, publish when it feels right.

What changedDirect link

Research and rollout feedback validated the direction. Users who had struggled with editing complexity found the redesigned flows approachable. Royalty-free media access removed a common blocker. Cross-platform creation became normal — start on desktop, finish on mobile, or the other way around.

Promo moved closer to what small businesses actually needed: a production team in their pocket, not a profession to learn.

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