Hey!

I’m Alex 👋 a Ukrainian dad and product designer working from Spain 🇪🇸. I love taking complicated problems that feel overwhelming at first and making them simple enough that people actually get it.

It’s me ✌️ Even complicated things look simpler from up here.

I am the bridge between ideas and people. I sit between ambitious goals, fast moving tech and real user needs. I take what is complicated and make it understandable. I help ideas get sharper, products get clearer and teams get unstuck.

I go where the work needs me. User research, flows, UI, systems, handoff with engineering. Whatever helps the product make sense.

I am at home in ambiguity. Give me a half baked idea and high stakes and I will find the simple story inside it. The medium does not matter to me. What matters is the core idea, and the team that helps ship it.

I’ve proudly done that as Senior Product Designer at memoryOS, Wayflyer and Curated… as Product Designer at Create with Google, Visa and Samsung Food and various agencies around the world.

Design is great, but…

Life doesn’t end when I close my laptop. Before I got into design, I was a competitive 🏀 basketball player and competed in leagues and tournaments across Ukraine and Europe. And one day, I realised it might be time to point myself toward software.

When I’m not online, you’ll usually find me with my wife and son — travelling, swimming, cycling, playing padel, watching movies or making memories that no case study can capture.